This was a scene from a mobile phone advert to reveal a new tariff time that was being introduced. I worked closely with the Creative Director and was tasked with match various boards that were approved by the client. The cloth was originally plain red but we later decided to give it a bit more of a velvet type texture. To achieve this I used a Vray’s blend shader to add a ramp based on the camera angle to give me a Fresnel type fall off with more control.
I used nCloth in Maya to create the veil revealing the “Power Hour” text here. I used blendshapes and a goal object to match the position of the cloth to the boards as closely as possible.
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